Julie Gordon White, Chief Coach & CEO

Julie Gordon White is an award-winning entrepreneur, business coach, bestselling business author, and TEDx speaker.
Julie has advised thousands of business owners as the founder & CEO of BlueKey Mergers & Acquisitions, a boutique multi-million dollar firm she founded in 2004, through her bestselling book, "EXIT! 12 Steps to Sell Your Business for the Price You Deserve", and national speaking engagements. In 2012, Julie began living her true passion as the founder of The WELL for Women Entrepreneurs, teaching thousands of women how to crack the code of growing to a million and someday selling for a million through step-by-step training and coaching programs, media, speaking, and signature events.
Julie has been a featured small business expert for Google Small Business and Host of Intuit QuickBooks "Momentum to $1 Million" Community. Julie has also been quoted in Inc. Magazine, Entrepreneur, Bloomberg Businessweek.com, New York Times, Enterprising Women, Black Enterprise, and San Francisco Business Times. Julie’s “$100K Show" podcast and “Morning Juice” You Tube show are also top favorites among women entrepreneurs worldwide.
Julie received a Bachelor of Arts degree with a double major from the University of California at Davis, and lives in Northern California with her husband and three children ages 26, 20 and 18. In Julie's free time, she is a voracious business book reader and runner, has completed countless half marathons and one full 26.2 bucket list item!
Julie has advised thousands of business owners as the founder & CEO of BlueKey Mergers & Acquisitions, a boutique multi-million dollar firm she founded in 2004, through her bestselling book, "EXIT! 12 Steps to Sell Your Business for the Price You Deserve", and national speaking engagements. In 2012, Julie began living her true passion as the founder of The WELL for Women Entrepreneurs, teaching thousands of women how to crack the code of growing to a million and someday selling for a million through step-by-step training and coaching programs, media, speaking, and signature events.
Julie has been a featured small business expert for Google Small Business and Host of Intuit QuickBooks "Momentum to $1 Million" Community. Julie has also been quoted in Inc. Magazine, Entrepreneur, Bloomberg Businessweek.com, New York Times, Enterprising Women, Black Enterprise, and San Francisco Business Times. Julie’s “$100K Show" podcast and “Morning Juice” You Tube show are also top favorites among women entrepreneurs worldwide.
Julie received a Bachelor of Arts degree with a double major from the University of California at Davis, and lives in Northern California with her husband and three children ages 26, 20 and 18. In Julie's free time, she is a voracious business book reader and runner, has completed countless half marathons and one full 26.2 bucket list item!
Kathy Wilson, Senior Business Coach

Kathy empowers women by helping them to understand that they can choose their own path in life and create a strategy for their success through mindset work, high-level strategies and revolutionary life-planning.
Kathy is a speaker, author, and Personal Success Strategist in the Washington, DC area. A former collegiate and professional basketball player and coach, for over ten years Kathy has worked with clients ranging from government agencies to higher-learning institutions such as The Securities and Exchange Commission, the FDA-FSIS and Vanderbilt University, to Fortune 100 and 500 companies such as Morgan Stanley Smith Barney, Aerotek (The Allegis Group), and the McGraw-Hill Companies sharing her unique combination of on-court experience and off-court knowledge, speaking, coaching, consulting and delivering training and development solutions that have helped people transform their personal and workplace environments. Kathy’s basketball playing and coaching background compels her to challenge her clients to step outside of their comfort zones and reach their highest potential.
Kathy received her B.A. Communications from the University of North Carolina @ Chapel Hill, and her Graduate Certificate in Leadership Coaching and M.A. in Organizational Management from The George Washington University.
Kathy is a speaker, author, and Personal Success Strategist in the Washington, DC area. A former collegiate and professional basketball player and coach, for over ten years Kathy has worked with clients ranging from government agencies to higher-learning institutions such as The Securities and Exchange Commission, the FDA-FSIS and Vanderbilt University, to Fortune 100 and 500 companies such as Morgan Stanley Smith Barney, Aerotek (The Allegis Group), and the McGraw-Hill Companies sharing her unique combination of on-court experience and off-court knowledge, speaking, coaching, consulting and delivering training and development solutions that have helped people transform their personal and workplace environments. Kathy’s basketball playing and coaching background compels her to challenge her clients to step outside of their comfort zones and reach their highest potential.
Kathy received her B.A. Communications from the University of North Carolina @ Chapel Hill, and her Graduate Certificate in Leadership Coaching and M.A. in Organizational Management from The George Washington University.
Amanda Buse, Sales Manager

Having enjoyed the flexibility of a freelance career in communications, publishing, and sales for over a decade, Amanda Buse is passionate about helping women create time and financial independence. A mom first, her personal interest in holistic family wellness led to a coaching career aimed at helping professional women and moms to effectively communicate their value, charge what they’re worth with less resistance, and grow to their full potential.
Born and raised in Florida, Amanda soaks up the southern girl lifestyle as often as possible by escaping to the beach with her son, daughter, and their beloved rescue boxer pup.
Born and raised in Florida, Amanda soaks up the southern girl lifestyle as often as possible by escaping to the beach with her son, daughter, and their beloved rescue boxer pup.
Claudia Pilgrim, Senior Copy Coach

From the capital of politics, parties and persuasion…Washington, D.C., Claudia aka "Ms. Copywriter" helps brands build solid marketing strategies and create email experiences that connect and convert.
With over 13+ years of industry experience, Claudia has consulted for a range of well-known small to large enterprise companies leveraging her business intelligence background as part of her copywriting superpowers. Claudia is the Founder & CEO of Capital Consulting Group, a boutique digital marketing agency, which uses data intelligence to design campaigns that make your brand the obvious choice.
She’s been featured in Impact’s Content Marketing Lab Podcast, Mornings With Stacie and hosts her own video interview series #WomenInTech featuring the real journey of women who are building companies and supporting projects in the tech space.
Claudia holds a Master’s in Applied Information Technology, a Post-Baccalaureate in Networking Technologies and a Bachelors in Electronic Business from Towson University.
When she’s not executing on results for her clients she hanging out with her family and enjoying quality time.
With over 13+ years of industry experience, Claudia has consulted for a range of well-known small to large enterprise companies leveraging her business intelligence background as part of her copywriting superpowers. Claudia is the Founder & CEO of Capital Consulting Group, a boutique digital marketing agency, which uses data intelligence to design campaigns that make your brand the obvious choice.
She’s been featured in Impact’s Content Marketing Lab Podcast, Mornings With Stacie and hosts her own video interview series #WomenInTech featuring the real journey of women who are building companies and supporting projects in the tech space.
Claudia holds a Master’s in Applied Information Technology, a Post-Baccalaureate in Networking Technologies and a Bachelors in Electronic Business from Towson University.
When she’s not executing on results for her clients she hanging out with her family and enjoying quality time.
Michelle Mitchell, Business & Financial Coach

Michelle started her career in corporate accounting. She had over 10 years of experience when she decided to become a stay at home mom. Although Michelle loved being home with her children, she also had a developing desire of entrepreneurship. During that time at home with her children, she completed 2 Master degree programs in business and education. Michelle also ran 2 other businesses before she decided to step back into the accounting industry and start Mitchell Consulting. She has a deep passion to help women business owners become financially strong for their families.
Michelle loves to see when her clients have the “Ah Ha” moments. “When they realize that all the hard work and disciple they have created payoffs financially, it gives me goose bumps. I am always excited for them.”
In her free time, Michelle loves spending time with her husband and 2 adult kids, traveling, and getting in as much spa time as possible!
Michelle loves to see when her clients have the “Ah Ha” moments. “When they realize that all the hard work and disciple they have created payoffs financially, it gives me goose bumps. I am always excited for them.”
In her free time, Michelle loves spending time with her husband and 2 adult kids, traveling, and getting in as much spa time as possible!
Carrie Motamedi, Media Director

Carrie is a passionate community builder and dot connector focused on women-owned and run businesses and causes.
Carrie's past lives include senior executive leadership in marketing and internal/external communications for several Silicon Valley Tech firms. Carrie has also been a featured multi-year speaker at SXSW for her leading voice in the maker movement.
In Carrie's free time, she is a passionate philanthropist, foodie and the best sports mom on the planet.
Carrie's past lives include senior executive leadership in marketing and internal/external communications for several Silicon Valley Tech firms. Carrie has also been a featured multi-year speaker at SXSW for her leading voice in the maker movement.
In Carrie's free time, she is a passionate philanthropist, foodie and the best sports mom on the planet.
Laura Versteeg, Administrative & Client Support Coordinator

Laura makes The WELL for Women Entrepreneurs go!
She keeps our team focused, expertly tackles our growing to do list, and manages our procedures to keep business systems humming along like a well oiled machine.
In addition to being the backbone of the organization, she ensures that our clients get access to everything they need to optimize their experience which to us, is the most important thing.
Lastly, when Laura is not holding down the fort at The WELL, you'll find her "M-Ubering" her kids around town with a smile on her face and a sparkle in her eye!